Press Release

Provimi Pet Food to be renamed Partner in Pet Food

Provimi Pet Food to be renamed Partner in Pet Food

28 March 2011

Provimi Pet Food, the leading European manufacturer of pet food and former subsidiary of the Provimi Group, has announced today that it is renaming itself Partner in Pet Food.

The decision to rebrand follows the sale of the business to Advent International, the global private equity firm, earlier this year by the Provimi Group.

Partner in Pet Food is the second largest producer of private label wet and dry pet food in Europe, supplying customers in 28 markets, including major grocery stores.

Attila Balogh, chief executive officer, Partner in Pet Food, said: “Partner in Pet Food is a strong leader in its core European markets. The business has grown its sales volume by 45% since 2005, and plans to further accelerate growth under Advent’s ownership. As Partner in Pet Food enters an exciting new phase in its development alongside Advent, we have taken the decision to adopt a new name that reflects the partnership between the company and its customers.”

Partner in Pet Food, headquartered in Hungary, employs approximately 1,000 staff across the continent. In recent years, the business has gone from strength to strength, growing by 199,000 tons in sales volume between 2005 and 2010. Partner in Pet Food has capitalised on its position as preferred supplier to large retail chains and won several large retail supplier contracts throughout Europe.

Partner in Pet Food’s strong performance figures have been helped by diversification into higher quality product segments, supported by investment in product development and quality control resources.

The organisation has several operations across Europe, in The Netherlands, Hungary, Poland, the Czech Republic and in Slovakia.

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Media enquiries:

Partner in Pet Food
Livia Sarkadi
Tel: +36 20 525 4495
Email: lsarkadi@ppfeurope.com

Bell Pottinger
Pippa Miller / Tim Carlton Jones
Tel: +44 207 861 2864 / +44 207 861 2850
Email: pmiller@bell-pottinger.co.uk / tcarltonjones@bell-pottinger.co.uk
About Partner in Pet Food

Partner in Pet Food (PPF) is a leader in private label pet food. With sales of ~€240m to 28 countries, PPF operates 7 production facilities throughout Europe and employs approximately 1,000 people. PPF supplies its customers with premium quality pet food in all categories and is a leader in innovation, quality, and service. http://www.ppfeurope.com/