PPF has been addressing social and environmental issues for years, but 2022 marked a significant shift in our approach. This year brought a change in our mindset, driving us to take focused action. First, we conducted a comprehensive materiality assessment, gathering insights from nearly 700 stakeholders. From their valuable input, we created our Materiality Matrix, which highlights the key areas of focus for our sustainability strategy.
Following this assessment, in the same year we launched our sustainability strategy, called PETS, which is our company’s “translation” of Environmental, Social, and Governance principles (ESG) and reflects our passion for pets.
The pillars of Performance, Environment, Team, and Society are key areas for our business, including ESG in a way that resonates with us. We call it PETS because it helps us bond with the concept more deeply, allowing our team members to truly own this strategy. We also created a logo for PETS, so that everyone at PPF feels a sense of ownership and is motivated to take action towards our sustainability goals.
Each pillar within the PETS strategy has its own strategic focus areas that correspond with the topics most material to our business and stakeholders. These key areas include: ethical business; credible business; responsible sourcing; climate impacts; circular economy; engaged, diverse, and inclusive workplace; health, safety, and wellbeing; and community engagement.
As part of our internal strategy launch at the end of 2022, we conducted a roadshow to present the strategy to our teams across PPF. This initiative was crucial in ensuring that everyone understands the importance of sustainability and aligns with our new strategy. Our PETS strategy and targets are also closely aligned with the United Nations Sustainable Development Goals (UN SDGs). This alignment ensures that our initiatives not only benefit our business and stakeholders but also support broader international goals.
Let’s dive into our PETS pillars in more detail: